Founder and Creative Director
Daniel is an award winning Australian Hair Stylist whose work has been featured in national and international magazines, runways as well as TV shows. As a Kevin Murphy Platinum Key Educator, Daniel's talent and passion are evident in all the seminars and classes he runs across London, Singapore and Tokyo.
Xena is the Co-Founder of USFIN ATELIER. She is a regular contributor and florist for KINFOLK Magazine China. Having also completed studies in photography and visual merchandising, Xena’s aesthetic has been greatly appreciated by our clients and many lifestyle magazines.
Rebecca has been a hair stylist for over 10 years. Starting her career in Taiwan for JD Hair as an apprentice progressing to management level roles for 7 years. Shortly after this Rebecca moved to PS Hair group, a well-known salon group in Taiwan. Working here as a senior stylist, Rebecca specialises in creative colours.
Marty has been a hair stylist for over 8 years, with experiences working as a senior stylist at UCA, an elite hair salon in Taiwan beloved by their diverse and fashion-forward clientele. He gets a lot of his inspiration from films and photography.
With over 8 years of experience in the beauty industry, Keita is a hairstylist and make-up artist from Japan that has demonstrated his skills on various platforms, including TV shows in Japan as well as runway shows in New York during Fashion Week.
Marketing & Social Media Manager
Graduated from the University of New South Wales, Tim is our marketing and social media manager. He also works as a fashion stylist and photographer, with his work featured in Australian and international platforms including Teeth Magazine and Contributor Magazine.
With a bubbly personality and a unique sense of style, Danielle currently studies visual communication at the University of Technology Sydney. She is also one of our in-house photographers.
Currently completing her studies at the University of New South Wales, Beixian is our HR manager. Her strong interpersonal and linguistic skills stem from her passion in travelling.