About USFIN
USFIN ATELIER produced by assort is a genderless hair salon in Town hall (George Street). USFIN specialises in creating bespoke, ready to wear hairstyles and is a part of the Assort International Hair Salon Group. Our group's salons can be found in Tokyo, Osaka, Hong Kong, New York and Amsterdam.
Our salon is designed by award winning interior architect George Livissianis. The minimal, futuristic studios re-define the traditional salon experience. Besides running and facilitating hair seminars with hair stylists from salons across Australia, USFIN often collaborates with various emerging artists and creatives, giving them a platform to create and exhibit their work.
Led by founder and creative director Daniel, USFIN’s team of internationally trained hair stylists is always learning and innovating to deliver what their fashion forward and knowledgeable clients want.
Our Team
Founder and Creative Director
Daniel is an award winning Australian Hair Stylist whose work has been featured in national and international magazines, runways as well as TV shows. As a Kevin Murphy Platinum Key Educator, Daniel's talent and passion are evident in all the seminars and classes he runs across London, Singapore and Tokyo.
Hometown: Shanghai, China
Language: Chinese (Mandarin), English, Japanese
Special skills: Short-to-medium length hair, Creative colour
Co-founder
Xena is the Co-Founder of USFIN ATELIER. She is a regular contributor and florist for KINFOLK Magazine China. Having also completed studies in photography and visual merchandising, Xena’s aesthetic has been greatly appreciated by our clients and many lifestyle magazines.
Hometown: Chengdu, China
Language: Chinese, English
Special skills: Violin, Floral design
Store Manager & Master Stylist
Yuta has been with USFIN team over 2 years now, a true versatile hair designer that is capable to design all type of hair styles. Yuta has been appointed as our Store Manager and he is in charge of USFIN’s technical training alongside Daniel. He comes from Tokyo and has previously lived in New York and Toronto. Yuta loves travelling and exploring different cultures around the world.
Hometown: Tokyo, Japan
Language: English, Japanese
Special skills: Design cut, perm, creative colour
Stylist
Moeko is one of our amazing stylist in USFIN Atelier. She has been working in the industry for over 6 years and previously work in Tokyo. She’s passionate about cutting bespoke fashion-forward ready to wear hair and colour. Throughout working in USFIN, she has develop her own taste and style in hair design which can be seen in her works. In her free time Moeko loves watching movies and shopping.
Hometown: Kanagawa , Japan
Language: English, Japanese
Special skills: Cut & colour
Stylist
Koji is one of our amazing hair stylist at USFIN Atelier, Koji has a 6 years hairdressing experience. Koji is from Kyoto, Japan and has been trained under USFIN and is very familiar with USFIN signature style. Through the time he has worked with us, Koji loves creating exciting & fashion forward hair and is developing his own eclectic hair design! His hobbies are creating creative hairstyles and listening to music on his free time.
Hometown: Kyoto, Japan
Language: English, Japanese
Special skills: Design cut, creative colour
Stylist
Eriko is one of our amazing hair stylist in USFIN Atelier. Eriko has a 7 years experience, working from one of the top salon in Tokyo. Eriko has a lot experience with creative colors and design cut and love creating fun & creative hair colors and cut. Outside work, she loves to watch anime ( one of her favourite is Neon Genesis Evangelion ! ) , horror movies and shopping.
Hometown: Kyoto, Japan
Language: Japanese, English
Special skills: Creative colour & design cut
Front Desk Coordinator
Donna is our front desk coordinator who works closely with our customers. She completed Bachelor Degree in Commerce majoring in Finance & Management. Donna loves to dance & play games in her free time !
Hometown: Auckland, New Zealand
Language: English, Mandarin
Special skills: Dancing
Assistant
Issei is one of our lovely and talented assistant at USFIN Atelier, who you’ll be seeing working closely alongside our amazing hairstylists. Issei has 7 years hairdressing experience in Chiba, Japan. On his free time he loves listening to music and going to the beach.
Hometown: Saitama ,Japan
Language: Japanese, English
Special skills: Bleach, perm & colour
Assistant
Lenni is one of our newest assistant to join our team ! She is our first year apprentice and is in training to be a hair stylist and our new scalp treatment specialist. Lenni loves to chill at home on her free time watching anime & movies, if she’s not, she’s usually spending time with her family. She also plays a lot of sports, such as volley ball and badminton.
Hometown: Sydney, Australia
Language: English
Special skills: Styling, Scalp Treatment
Assistant
Haruna is our newest assistant member to join the USFIN family. She has a 5 years experience as a hairdresser in Kanagawa, Japan. In her free time she loves snowboarding, art, and eating yummy food. You’ll be seeing her working alongside our amazing team, so please give her a warm welcome!
Hometown: Yokohama, Japan
Language: English, Japanese
Special skills: Perm
Brand & Marketing Coordinator
Sinta is the brand & marketing coordinator for USFIN, graduated from Sydney College of The Arts in Fine Arts and is currently doing her Masters in Marketing. She works closely with the team to maintain the brand and social media presence.
Hometown: Jakarta, Indonesia
Language: Indonesian, English
Special skills: Video editing, creative production