USFIN ATELIER FOR ALIX HIGGINS RESORT 2026 - 'THE NEEDLE', AUSTRALIAN FASHION WEEK 2025
AAFW 25 : USFIN ATELIER X ALIX HIGGINS
Photo Credit by Oliviarepaci
It was another incredible year for USFIN as we proudly participated in Australian Fashion Week 2025, contributing to Alix Higgins’ powerful collection, The Needle. Our Creative Director, Daniel, led the team as Hair Director for the show, overseeing and demonstrating the hair vision from concept to execution.
This year, our team accompanied with the O&M & Shark Beauty hair team styled the hair for 39 models. We arrived at Carriageworks at 5:50 AM and began work at 6:00 AM, styling continuously right up until showtime at 11:00 AM. The energy was electric, and the commitment from every team member was inspiring.
Photo Credit by Oliviarepaci
Daniel leading a hair demonstration for our stylists behind the scenes at AFW 2025.
The hair look created by Daniel was inspired by themes of folk and free-form expression. Drawing from Alix’s 2025 collection which Alix described as “celebrating childish ideas, being playful, and expressing freedom as the ultimate luxury” (Source: RUSSH). Daniel translated this narrative into hair that felt effortlessly undone, whimsical, and rooted in nostalgia.
The final look featured two delicate braids on either side of the head, joined and tucked under the top layer of hair at the back for a hidden, intimate detail. The rest of the hair was left natural or gently tapped with a straightener to create soft S-waves. A few face-framing strands were pulled forward to add texture and movement, capturing the spontaneous, carefree energy of childhood.
Scroll down to view stunning shots from Alix Higgins’ show, captured by Oliviarepaci, Julia Nalles, and Sean
To achieve our model’s look, Daniel used a combination of O&M products, including: C-Spray dry conditioner spray, Original Queenie firm hold hair spray, Atonic thickening spritz, Pomade, Frizzy Logic shine serum. As well as Shark Beauty’s Shark SpeedStyle RapidGloss Finisher & High-Velocity Dryer and Shark FlexStyle Air Styling & Drying System - Stone.
None of this would have been possible without our incredible team: Selena, Fumika, Miu, and Kim. Thank you for your hard work, artistry, and dedication to the craft. Your efforts were instrumental in bringing this vision to life and making the show such a success.
It was an absolute honour for USFIN to be part of this remarkable day at Australian Fashion Week and to collaborate on such an inspiring collection. We are proud to contribute to a show that continues to push creative boundaries in fashion and hair artistry.